SCCG Management said on July 7 that it had entered a strategic market representation partnership with Frame to promote Frame’s unified payments and compliance platform across the gaming and sports entertainment ecosystem. The deal is aimed at online sportsbooks, sweepstakes operators, prediction markets, tribal casinos and iGaming technology providers in the U.S. gambling industry.
The press release described SCCG as a global advisory firm focused on gambling and sports entertainment. It said the company would represent Frame across that ecosystem rather than in a single product category.
Frame, which the release described as a Los Angeles-based payments technology company, built frameOS as an operating system for payments and compliance. The system is designed to let regulated businesses handle payments, payouts, KYC, KYB, fraud detection, geolocation, billing and chargeback defense through a single API integration.
The company said the point was to replace a patchwork of rules and vendors with one platform. It said operators often stitch together five or more specialised vendors for the basics, and that frameOS is meant to handle fraud checks, identity verification, payment approvals and compliance in one place.
Frame also highlighted its Sonar fraud engine, which it said uses AI that learns player behaviour to spot suspicious transactions instantly without slowing legitimate customers. The release said built-in chargeback defence is intended to help operators avoid payment disputes and exposure to card network monitoring programmes.
SCCG said the arrangement would tap a network built over more than 33 years in the industry. It said the engagement includes qualified introductions to U.S. operators and platform providers, commercial partnership development, strategic advisory and access to its content and marketing infrastructure, which reaches about 34,000 gaming industry professionals.
Stephen Crystal, SCCG’s founder and chief executive, said payments and compliance are inseparable and that Frame had built that truth into the infrastructure itself. Youssef Guirguis, Frame’s head of brand and marketing, said gaming operators need bespoke infrastructure and that the company is addressing the most complex challenges in payments and compliance from day one.
The wider sweepstakes market has expanded sharply. One Locance blog said sweepstakes gaming revenue was projected to reach $6.9 billion by 2025 at a 31% annual growth rate, rising from $3.1 billion in 2022 to a projected $11 billion by the end of 2025.
That growth has come alongside a more demanding compliance environment. Locance said payment processors increasingly require robust geolocation verification, while Sumsub said sweepstakes operators rely on a dual-currency model that has drawn closer scrutiny from regulators in several states.
Sumsub said at least a dozen states had banned or restricted dual-currency sweepstakes platforms as of June 2026, with roughly two dozen more considering legislation this year. It also said Oklahoma’s ban takes effect on 1 November, underscoring how quickly the legal map is still changing.
